What makes people tick?

masters mod finMeir Statman is the Glenn Klimek Professor of Finance at Santa Clara University. I’ve talked with him, listened to him speak, and have read a lot of his material and book (What Investors Really Want: Know What Drives Investor Behavior and Make Smarter Financial Decisions). He gets you to think about puzzling behaviors people have.

The short 4:36 video below introduces you to Meir summarizing the past and what we’ve learned about behavior and finance.

“Everyday people must know about finance more than ever.”

“That is difficult because many people get things wrong.”

“People divide money into mental accounts.” This affects spending behavior.

Meir has been a great influence on me and many, many others in the profession understanding how to help people behave the way they should when involved in the markets with their money, called behavioral finance.

He describes how to structure choices that guide investors towards making wiser choices.

Enjoy …

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